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Consider for a moment how different the printing industry is today compared to ten years ago. Few could have foreseen the remarkable depth and breadth of change the industry has experienced over the past decade. Now cast an eye to the future. In what ways and to what extent will the industry continue to evolve over the next ten years? What specific areas will experience growth? Which will suffer or cease to exist? What new technologies will emerge? Will the lines between services—including creative, prepress, photography, and printing—continue to blur? Nevertheless, with the continued progress that the printing industry is experiencing, digital printing is one of the technologies that keep on improving.

By and large, digital printing has progressed with leaps and bounds in recent history. Technology has improved a lot over the years and has become more affordable. With this improvement in technology comes digital printing. Digital printing is the term used to describe the new way of printing that compliments traditional and modern offset printing. Technically speaking, switching to digital printing is not necessarily an easy undertaking. While it is no longer as difficult and frustrating as it used to be, there are still some important decisions to make and it can be daunting without some knowledge of the issues.

But why has this printing technique become popular? There are basically three reasons. First, customers these days are ordering less and less quantities. Information nowadays needs to be changed constantly. More and more obsolescence in printed products and in printed inventory are thrown away. This has led to print users reducing quantities ordered so they can choose to change or update information as needed.

Second, businesses oftentimes need materials right away. They require on demand printing and have the right quantity of supply when needed. Because of the reduction in the production steps from offset printing, digital printing can produce materials a lot quicker. This can be attributed to the ink being dry enough to be folded or cut as it comes off the press.

Lastly, creating a good impression is important for most businesses. One to one marketing is where the image or text changes from impression to impression. This is still a growing market up till now. When you are able to project a good image in your marketing materials you can perhaps easily transform prospects into serious customers.

Aside from these reasons, there are still other driving forces that encourage businesses to use digital printing. But these three reasons seem to be the main driving force.

About the Author

Justin Brandon