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Gift vouchers are a popular choice for gifts and promotions. They offer flexibility to both the giver and the recipient, allowing them to choose the products or services they desire. However, to make a gift voucher truly appealing, you need an eye-catching design that grabs attention and conveys the value it represents. In this guide, we’ll explore five key steps to help you create an eye-catching gift voucher design that leaves a lasting impression.

1. Define Your Purpose and Audience

Before diving into the design process, it’s crucial to clarify the purpose of your gift voucher and understand your target audience. Knowing the purpose will help you determine the design elements that align with your goals. Consider whether the voucher is for a specific product, service, or a general shopping spree. Likewise, identify your target audience’s preferences and tastes. For instance, a gift voucher for a luxury spa experience will have a different design than one for a trendy clothing store.

2. Choose the Right Dimensions and Format

The dimensions and format of your gift voucher play a significant role in its visual appeal. Standard sizes for gift vouchers include 3.5 x 8.5 inches (for a rack card style) or 8.5 x 4 inches (for a traditional card format). However, you can get creative with custom sizes and shapes, as long as they fit within common wallet or envelope sizes. The format can be physical or digital, depending on your audience’s preferences and the nature of your business. A physical gift card might have a more elaborate design, while a digital voucher could focus on ease of use and quick redemption.

3. Craft a Captivating Visual Identity

Your gift voucher’s visual identity is the cornerstone of its eye-catching design. It should reflect your brand, resonate with the voucher’s purpose, and grab the recipient’s attention. Consider the following design elements:

Color Scheme:

Choose a color palette that aligns with your brand and evokes the right emotions. For example, vibrant and warm colors can convey excitement and energy, while muted tones may signify sophistication and elegance.


Select fonts that are legible and complement your brand’s personality. Pair contrasting fonts for headings and body text to create visual interest.


Incorporate high-quality images or illustrations that relate to the voucher’s theme. For instance, if it’s a spa voucher, use serene images of relaxation and pampering.

Logo and Branding:

Feature your logo prominently to reinforce brand recognition. Ensure it doesn’t overwhelm the design but complements it seamlessly.

4. Highlight Key Information

An effective gift voucher design should clearly communicate essential information. Include the following details in a visually prominent way:

Voucher Value:

Make the value of the voucher stand out, whether it’s a specific monetary amount or a description of the included Order Of Service.

Expiry Date:

Clearly indicate the expiry date to create a sense of urgency and encourage timely use.

Redemption Instructions:

Provide straightforward instructions on how to redeem the voucher, whether online, in-store, or via phone.

Terms and Conditions:

If there are any terms and conditions, such as restrictions on certain products or services, list them clearly but concisely.

5. Design for Versatility and Personalization



To make your gift voucher design truly eye-catching, consider its versatility and potential for personalization. Here’s how:

Customization Options:

Offer customers the ability to personalize their gift vouchers with recipient names, special messages, or unique designs. This adds a personal touch and enhances the emotional value of the voucher.

Seasonal Variations:

Create seasonal or themed voucher designs to align with holidays, special occasions, or promotions. This not only keeps your offerings fresh but also entices customers to purchase vouchers year-round.

Mobile-Friendly Design:

If your vouchers are digital, ensure they are mobile-friendly and easily accessible on smartphones. Consider incorporating QR codes or scannable barcodes for quick redemption.

In conclusion, creating an eye-catching gift voucher design requires careful planning and attention to detail. By defining your purpose, choosing the right format, crafting a captivating visual identity, highlighting key information, and designing for versatility, you can create gift vouchers that not only look appealing but also drive sales and enhance your brand’s image. Remember that a well-designed gift voucher not only represents value but also serves as a powerful marketing tool.

About the Author

Justin Brandon